What is a match? A match is a short, slender piece of flammable material (like wood) tipped with a combustible mixture that bursts into flame when slightly heated through friction. They can be helpful in lighting fires. What is fire? Fire is a bright, hot, burny thing that destroys houses. It has also cooked food. When using First Strike matches, always remember the First Strike motto: "Don't burn houses." Why won't my First Strike match light? Make sure you are not under water. Mislighting can also be attributed to striking the wrong end of the match. Don't hold your match by the business end. Take a look at the movie below if you'd like to see how to properly light your First Strike match. Seeking more knowledge about First Strike? E-mail us!